We take great pride in our ability to be a developing organisation while continuing to encourage a friendly working atmosphere. This approach dates back to the Imperial Tobacco Group's roots as a family business in the 18th century.

Our culture encourages innovation and rewards performance and we work together for the good of the whole business.

Our people are encouraged to develop as individuals and to co-operate for the greater good of the business sharing information and resources. It is a team effort where autonomy and personal responsibility are encouraged - individual decisions matter because they play a key role in our future

We have a loyal and highly motivated workforce and we place a strong emphasis on maintaining high ethical standards in all of our business activities. We also continue to stand up for the freedom of adults to enjoy smoking.

Our success is as much about our people as it is our products and markets. We look after our people and value them for their individuality and diversity, their integrity, and their hard work.