Imperial Tobacco believes that the decision to smoke is a choice for adults. We do not want children to smoke.

However, it is our view that this is an issue for society as a whole to work together to resolve. We play our part by not directing the marketing of our products to anyone under the age of 18, including through the operation of a stringent International Marketing Standard* across our business, and by supporting governments and the retail trade with a range of programmes designed to discourage the sale of tobacco products to children.

* Download the International Standard for the Marketing of Tobacco Products in Adobe PDF (139KB).